8-Nov-03 4:00 PM CST

Author & Former Ogilvy CEO Gives Advice on How to Advertise

Co-host Brad Forsythe interviews Kenneth Roman, co-author of How to Advertise and former CEO of Ogilvy & Mather Worldwide. Ken Roman is a former Chairman and CEO of Ogilvy & Mather Worldwide, one of the top international advertising and communications firms. During his 26 years with O&M, he was closely associated with major clients (American Express, Unilever, Compaq, Kraft General Foods, Mattel and Kimberly-Clark), and was responsible for operations in 52 countries. After Ogilvy, he joined American Express as Executive Vice President for Public Affairs and Communications. In 1992, he went on his own as a consultant. He was a senior advisor to Price Waterhouse and has served on a dozen corporate boards – including Compaq, Brunswick, and Gartner. He is co-author of two books – How to Advertise and Writing That Works.

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